Look as established as you are
A visitor decides whether you are worth calling in about four seconds. The site should carry the same weight as your trucks, your crew, and your reputation.
Website & Digital Presence
Your work is excellent.
Your website should say so.
APX rebuilds the digital front door for established, owner-operated companies in Central Florida — so the first impression online matches the standard of the work in the field.
Digital Presence Refresh $995New site $1,795Care $149/mo
The Credibility Gap
The distance between the work and the website
You have spent years building something real. The crews are good, the work holds up, and the referrals keep coming. Then someone looks you up before they call — and the site they find was built years ago, for a business you have long since outgrown.
That gap is quiet and expensive. Nobody tells you they went with someone else because the website did not reflect the business. They simply do not call.
You may not need a full rebrand. You may just need the website to catch up to the business.
What you get out of it
Four things that change
Work properly on a phone
Most people who find you are on a phone, often on a job site. Pages load fast, tap targets are real, and the phone number is always one thumb away.
Get found and get cited
Clean structure and honest markup so search engines index you correctly and AI assistants can read and reference your business accurately.
Turn visits into conversations
One clear path from landing on the page to reaching a person. Inquiries arrive in your inbox with the context you actually need to quote.
Two ways in
Pick the one that fits the problem
Both are fixed price. No hourly billing, no surprise invoice at the end.
APX Digital Presence Refresh
$995 one time
A 72-hour refresh of an existing website and its supporting online presentation. For a site with the right bones that simply looks its age.
- Full visual redesign across up to five core pages
- Mobile layout rebuilt properly
- Speed and image optimization
- Light copy editing on those pages
- Contact form wired to your inbox
- Google Business Profile alignment
Delivered within 72 hours after all required access, materials and approvals are received.
Start a ConversationBest for a fresh start
Website Launch
$1,795 one time
For a site that needs to be rebuilt rather than repaired.
- Everything in the Digital Presence Refresh
- New professionally built website, up to five core pages
- Page structure and content framework built with you
- Light copy editing on the content you supply
- Search and AI discovery setup
- Domain, hosting and SSL configured
- Analytics installed and explained
Hosting, domain registration and any third-party licence fees are billed by those providers and are not included in the build price.
Start a ConversationAPX Growth System
A website that hands the lead to someone
A good website produces inquiries. What happens next is where most businesses lose the job — a form arrives in an inbox, gets buried under supplier emails, and nobody calls back for three days.
The APX Growth System connects your website to the APX Operating System (APX OS), including its built-in CRM, pipeline and follow-up tools — so an inquiry becomes a tracked lead the moment it arrives, and stays visible until someone has actually dealt with it.
The system
- Your website connected to APX OS
- CRM, pipeline and follow-up configured for your business
- Every inquiry becomes a tracked lead automatically
- Managed hosting, security, backups and maintenance
- Ongoing support and system maintenance
Every month
- Reasonable website updates
- One content or service-page improvement
- Technical SEO monitoring and improvements
- Local listing and Google Business Profile support
- Four written social posts for you to publish
- Lead and performance reporting
$1,795
setup
$995
per month
Six-month initial term, then month to month.
Calling, texting, email delivery, AI usage, payment-processing fees, premium integrations and custom development are billed separately.
Start a ConversationWebsite Care
Never think about it again
Optional, month to month, cancel whenever. Most owners take it because they would rather spend the hour on the business than on a plugin update.
$149 per month
Ask about Care- Hosting, SSL and daily backups
- Software and security updates
- One small content update each month
- Uptime monitoring
Search & AI Discovery Readiness
Be ready for the way customers search now
Customers no longer only type a search and scroll. They ask an assistant who the good commercial roofer in Sanford is, and read the answer it gives them. Those answers are assembled from what a machine can read on your site — so if your services and contact details are locked inside an image, you are invisible to that conversation.
Real text, not pictures of words
Services, service area and contact details written as readable text with an honest heading structure — the things a crawler and an assistant both depend on.
Structured data that matches the page
Markup describing what you do and where you do it, kept consistent with what a visitor actually sees. Nothing declared that is not on the page.
Fast enough to be crawled properly
Compressed images, minimal scripts and server-rendered pages, so nothing times out before it has been read.
One consistent set of business details
Name, address, phone and hours matching across your site and your Google Business Profile, because conflicting details quietly undermine both.
Search rankings cannot be guaranteed. We focus on strong foundations and measurable improvement.
How it goes
Three steps, and you are live
A conversation
Thirty minutes, no charge, no pitch deck. We look at your current site together and you tell us what the business actually needs. If a refresh is enough, we will say so.
We build
You approve the direction, then we do the work. You see it on a private link before anything goes public. One consolidated round of revisions is included.
Launch and look after it
We handle the switchover so there is no downtime. From there you either take the keys, or put it on Care and never think about it again.
Before you call
Questions we get asked
How do I know whether I need the Digital Presence Refresh or a new build?
If your current site has the right pages and the right information but looks dated, the Refresh is enough. If the structure itself is wrong — missing pages, no clear services, content you have outgrown — a new build costs less than repeatedly patching the old one. We tell you which one you need on the first call, including when the answer is the cheaper one.
How long does it take?
The Digital Presence Refresh is delivered within 72 hours of receiving all access, materials and approvals — the clock starts when we have everything in hand, not when you sign. A new build typically takes three to four weeks. On a build the main variable is how quickly we get photos and content from you, and we will chase you politely.
What exactly do I own?
Once your account is paid in full, you own your domain, business content, brand assets and the site-specific work created for you. APX retains ownership of its pre-existing frameworks, reusable components, tools and methods, while granting you a perpetual license to use any APX components embedded in your completed website. Third-party software and services remain subject to their providers’ licences and fees. If you leave APX, we provide your website files and a reasonable standard handoff. Migration, replacement, redevelopment and third-party costs outside that handoff are quoted separately and approved before work begins.
Is the monthly care required?
No. It is there because most owner-operated businesses do not want to think about updates and backups. You can take the site and manage it yourself, and plenty of clients do.
Why does the Growth System have a six-month term?
Because a pipeline takes a quarter or two to show you anything honest. Shorter than that and we would both be judging it on noise. After the initial six months it runs month to month, and the website itself is yours either way.
What do you need from me?
Access to your current site and domain, any photos of real work you are proud of, and about an hour of your time across the whole project. We help structure the content and lightly edit what you provide. Full copywriting can be quoted separately.
Do you work outside Central Florida?
Central Florida is home and where we do our best work, because we know the market and can meet you in person. We do take work elsewhere when it is the right fit.
Built on Integrity. Delivered with Excellence.
Let us look at your site together
Thirty minutes, no charge, and a straight answer about what your website actually needs — including when the answer is nothing.